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About us

Hi there! Welcome to S9 Muses – curators in fashion.

We are Sita and Anjli – two friends with a knack for style and not being afraid to experiment whilst wearing clothes to suit our personalities.

With our shared values of hard work, fairness and honesty, plus a quirky love of fashion, we find we complement each other just as beautifully as the pieces we have chosen for you.

And 'why S9 Muses' we hear you say...

S9 refers to Section 9, an area in the quaint yet bustling town of Thika, Kenya, where we both grew up. This is where our childhood was spent, deeply rooted in family values and traditions, riding our bikes around and savouring street delicacies, such as roasted cassava with chilli and lemon.

The number 9 is associated with magic, with completion and fulfilment, with wisdom and heaven. We are both romantics and believe in fairy tales. So, from the mystical nine Muses in Greek mythology, symbolising the goddesses of poetry, art and music, came about the apt reference to the term Muses and, hey presto!

A Eureka moment later...

We love shopping (as you do!) and aim to find non-conventional pieces to brighten our wardrobes. In this world of monotony, we have handpicked pieces designed to highlight your inner style quotient, to empower and make you feel beautiful. Dressing up should always be about making you feel good, regardless of occasion. On our travels, we fell in love with the design aesthetics and the flexibility that Indian fashion allows – the embroidery, the block printing, the silhouettes, the uniqueness…! We want to share this same passion with you, and believe you will love the collections just as much as we do!

And so...

We are delighted to offer new-age, trendsetting, luxury designers who share our ethos and sensibility, and advocate fresh ideas for women from all walks of life. Our designers work with handwoven, natural and organic fabrics. Their attention to detail and passion for their work is apparent through their craftsmanship.

Here at S9 Muses, we strongly believe in sustainability and slow fashion, and whole-heartedly promote the revival of the age-old garment, the ever-elegant sari. We passionately support ethical fashion and make sure that these values are shared with the designers we work with. Providing timeless pieces of clothing, ethically made, everyone from the designer to the artisan is appreciated for their talents and time. Fashion should be about choosing a piece that can be worn countless times, styled differently and still looking good in years ahead.

Happy days...

Make sure to not miss out on our capsule collections. Here you will find treasures that you will not find anywhere else…from heirlooms to eclectic, traditional to androgynous…all available at the click of a button. Oh, and since we have made sure to hold the stock here in the UK, your delivery will be with you in a couple of days. Happy days indeed!

If you have any questions, do get in touch and we will be glad to assist.

Happy shopping!